Problem: Creating a website to showcase the production company's portfolio and services.
Goal: To design an engaging responsive website that reflects the brand's personality and effectively communicates the company's message.
Role: Researcher, UX designer, Visual designer, Project manager.
Responsibilities: User Research, Wireframing, Prototyping, UI Design, Usability Testing, Design Iteration, Stakeholder Communication.
FELIC.studio needed a website that would showcase the production house's capabilities and expertise to potential clients. As the UX designer, I conducted user research in form of interviews to identify the needs and pain points of our target audience. With this information, I created wireframes and prototypes to iterate and refine the design with mobile-first principle in mind. Usability tests were conducted with the users to gradually improve the design. The high-fidelity prototype is currently at the 2nd iteration and will be updated frequently after every evaluation session.
The images and copywriting content used in the mockups are generated by AI.
Project Documentation (To be updated)
Interactive Hi-fi Prototype
Scrolling Animation Demonstration
Scrolling animation
The Process
Empathy Map
User stories
Persona
Scenario
Customer Journey Map
Sitemap
Digital Wireframe
Lo-fi Prototype
Mockup
Takeaways
Next steps
