The problem: The video capability of the product is not well known.
The goal: Expanding the market for the product.
My role: UX researcher, Art director.
Responsibilities: User research, ideation, campaign design, visual design, team management.
As part of the worldwide release of Fujifilm X-T3, the campaign is made to show off the extraordinary video capability of the camera. The main target audience for the MKX series lenses is independent filmmakers or upcoming filmmaking enthusiasts who look for the possibility of expanding their current arsenal.
For the local market, our main goal is to create the copywriting content promoting the main product X-T3 (in Vietnamese @ https://bow101.com/fujifilm-mkx-x-t3/) and holding the demonstration workshop for potential users to see and test the products hand-on.
