The problem: No reliable source of data to create an effective personal brand on emerging social platform.
The goal: Collecting data to support future branding for virtual influencer campaigns.
My role: Researcher, Art director.
Responsibilities: User research, ideation, content planning, team management.
Yen, our managing director heavily involves in this project. She allows us to create a persona and to use her visuals as part of the research for a 'Virtual Influencer' campaign. The result is data collected across the chosen social platforms which is used to formulate suitable contents for the launch of the future campaign.
