Binh Bespoke is located in the heart of Saigon. The owner, Binh, come to Clout Agency looking forward to creating a brand identity for the shop. After the initial research, we come up with the idea of designing an experience revolving around 'the normal guy' campaign. Our persona is built used from the interview with office workers whose everyday activities, needs, physical appearances come in all shapes and sizes. We also make the experience ~tailored~ to each and every customer so it doesn't stop at getting a splendid piece of suits. This campaign also lays foundation for further brand building including an AirBnB experience, curated social media posts and a website.
Part 1 of the campaign sees Sam, the marketer, as a persona.
The Problem: Foot-traffic dependence, Unclear target audience.
The Solution: Social media presence, CX design improvement, Ad campaigns.