We are designing a review-tracking app for a logistics company that uses drones for delivery. The app aims to make it easier for internal employees to manage and respond to customer reviews. Currently, they're using a combination of spreadsheets, emails, and phone calls, which is time-consuming and prone to errors.
The primary goal of this project was to create an intuitive, user-friendly app that allows the business to track, manage, and analyze their online reviews effortlessly. We aimed to deliver a solution that saves time while providing valuable insights, with a focus on real-time updates and actionable analytics. Additionally, the product can be integrated with their AI Co-pilot for comprehensive analytics.
Project duration
4 weeks including research and design
Team + Roles
Terry (me) - UX Design | UI Design | research
Figma | Miro
Qualitative + Quantitative
In the initial stages of the project, we conducted a mixed-method user research campaign that included both qualitative and quantitative methods. Our primary aim was to understand employees' (users') behavior, needs, and pain points related to online review tracking. Assumptions going into the research included the idea that users primarily wanted real-time updates and a highly intuitive user interface. To test these assumptions, we deployed online surveys, in-depth interviews, and even conducted a few contextual inquiries. Post-research, some of our assumptions were validated, while others were challenged.
Research findings
Persona + User journey
Synthesized from the research, empathy maps, and user stories
User flow
Paper wireframe -> Digital wireframe -> Lo-fi prototype
Mock + Hi-fi prototype
UI stuff -- to be updated --
To create consistent spacing and corners, the UI design adopts Figma's more sophisticated and advanced variable feature.

Clickable hi-fi prototype (View on desktop for the best experience) 

Round 1
- The app needs to facilitate easy access to review information based on location.
- The app needs to integrate smoothly with existing systems and workflows to encourage high adoption rates.
Round 2
- Automatic data analysis and highlighting of trends can significantly improve the user experience and efficiency.
The redesigned mobile interface has received overwhelmingly positive feedback during usability testing, with one participant stating, "The app is now so much easier to navigate, and I love how it gives me exactly what I need without clutter."
Accessibility considerations
- Touch Target Size: We ensured that all interactive elements like buttons and links have a minimum touch target size of 44x44 pixels to cater to users with limited dexterity or those using assistive technologies like screen readers.
- VoiceOver and TalkBack Compatibility: Our design was rigorously tested for compatibility with mobile screen readers like Apple's VoiceOver and Android's TalkBack, ensuring that all elements are properly labeled and navigable
- Dynamic Text Resizing: We enabled dynamic text resizing throughout the app, allowing users to adjust the font size according to their preferences, thus making the app more accessible to users with vision impairments.
What I've learned
Throughout this project, I learned the importance of iterative design and how valuable user feedback is at every stage of the process. Initially, certain design elements seemed intuitive to me but turned out to be confusing for users, emphasizing the gap that can exist between designers and users. I also gained deeper insights into the intricacies of mobile-first design, particularly how constraints like screen size and touch interface necessitate a greater focus on usability. Furthermore, I realized the critical role of accessibility considerations in design, not just as an afterthought but as an integral part of the design process to make the app inclusive for all users.
What's next

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